06. Release & Launch

The Open Source Launch Checklist

Table of Contents
In: 06. Release & Launch

Why This Stage Matters

Releasing your project publicly is a milestone — but not just because your code is done.

A good launch tells the world your project is ready to be used, understood, and maybe even improved by others. It doesn’t need to be perfect. It just needs to be clear, accessible, and structured enough to earn trust.

This checklist helps you get there, technically and practically.


Step 1: Tag a Proper Release

Before you share your repo, create a real versioned release.

  • Use semantic versioning (like v0.1.0 or v1.0.0)
  • Add a Git tag and release notes
  • Describe what works, what doesn’t, and who it’s for

Even a small release feels more stable when it’s clearly marked and explained.


Step 2: Structure the Repo Like a Real Project

People judge your project by the repo layout in seconds.

Your root folder should include:

  • README.md - what it does, how to use it, how to contribute
  • LICENSE - required for others to legally use it
  • CONTRIBUTING.md - how to help, even if it’s just a note
  • CODE_OF_CONDUCT.md - set expectations for behavior
  • .gitignore - clean and appropriate for your language or framework

If you’re missing any of these, add them before launch. It’s the difference between “just code” and “a real project.”


Step 3: Make It Runnable by Someone Else

You know how your project works, but others won’t.

Add:

  • Clear install and setup instructions
  • One working example or usage command
  • Notes on required environment variables or external services
  • A one-line startup command if possible (npm install && npm start)

Try cloning your own repo on a new machine. If it doesn’t work cleanly, fix that first.


Step 4: Include Some Basic Tests (If Applicable)

Even a few well-placed tests show care and help future contributors.

  • Include a test file or two for key functionality
  • Add instructions on how to run them
  • If possible, set up a simple GitHub Actions workflow for automated checks
  • Avoid coverage padding, test what matters most

Testing isn’t required to launch, but a little effort here goes a long way.


Step 5: Clean Up Before You Go Public

  • Remove dead code, leftover TODOs, or old console logs
  • Make sure your repo is public and discoverable
  • Add GitHub topics so others can find it
  • Use a proper project name (avoid “my-app” or “template-1”)
  • Double-check that you haven’t pushed any secrets or credentials

Polishing before launch helps avoid awkward first impressions.


Step 6: Create Space for Others (Even If You’re Solo)

Even if you're not ready for contributors, make it possible.

  • Label issues like good first issue or help wanted
  • Clarify whether you’re accepting PRs
  • Write a short note in the README like:This is a small project in early development. Feedback and contributions are welcome.

That small signal can be the difference between silence and collaboration.


TL;DR

Before you share your project:

  • Tag a real version
  • Clean up your repo structure
  • Write setup instructions someone else can follow
  • Include a test or two if you can
  • Remove leftovers and clarify intent
  • Make it welcoming for contributors, even if you’re not ready for a team

A thoughtful release doesn’t need to be big. It just needs to be usable, understandable, and respectful of your future users’ time.

Written by
Cory Chris
Cory Chris leads the Software for Progress Foundation, helping developers build Open Source tools for education, accessibility, and social good through mentorship and community support.
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